The thousands of artworks at SFMOMA offer countless opportunities to look closely and think deeply about some of the most amazing artists of our time. To celebrate both the artists on view in the newly expanded museum and the creative communities of the Bay Area, join us for 50 Artists, an exciting new program taking place every Friday at noon for fifty weeks. Each week, a local artist, designer, maker, thinker, performer, or writer shares how an icon of modern and contemporary art matters to them. We’ll explore fifty key artists in the form of short talks, conversations, poems, songs, jokes, eulogies, and more throughout the museum.